Prepared by CRWD for ANUA
CRWD activates thousands of real shoppers to buy, try and post about ANUA's new Ulta exclusive line, concentrated in up to 400 of Ulta's top doors across the biggest beauty markets, starting launch week.
CRWD is a consumer activation platform co-owned by Gary Vaynerchuk. We use an AI agent that texts targeted, verified real consumers and sends them on paid missions: buy a product at a specific store, try it, review it and create content about it. Every purchase is verified with a receipt and shelf photo, and brands see results in live reporting.
Every purchase is made by a real, verified shopper. No bots, no fake accounts, no paid ads.
Every purchase is confirmed with a receipt and shelf photo before it counts.
CRWD can activate shoppers at any store in the country within days.
Why this matters for ANUA
Strong early sell-through signals to Ulta that the line deserves more space, more reorders and more promotion.
Thousands of shoppers walk into Ulta asking for ANUA by name during the biggest shopping weeks of the year.
Real buyers share honest feedback and content, so the new line launches with real voices behind it instead of silence.
Real customers post authentic try-on and routine videos ANUA can reuse across TikTok, Instagram and paid social.
Every shopper takes home and uses the product, turning thousands of first trials into long-term ANUA customers.
Every CRWD shopper is a real person with real friends, family and followers, so one purchase turns into a recommendation, a shared product, a post or a gift that reaches several more people who try ANUA and buy it themselves. CRWD keeps growing that reach after the campaign ends.
Step 1
CRWD's AI agent texts verified skincare shoppers near each assigned Ulta store.
Step 2
Each shopper buys the new ANUA line at their assigned Ulta during launch week and beyond.
Step 3
Shoppers upload a receipt and shelf photo. CRWD verifies every purchase.
Step 4
Shoppers use the product and share honest UGC from their own routine.
Included in every package
Most brands pay one company for retail sell-through, a second for product reviews, and a third for UGC. With CRWD, ANUA gets all three from one campaign and one budget. The same real shoppers who buy the product at Ulta also leave honest reviews and create content, so there is no extra sampling program and no separate creator agency to hire.
Shoppers who bought the new line at their local Ulta use it at home and share honest feedback on Ulta.com. The launch gets real social proof from verified buyers in its first weeks, instead of an empty review section.
Shoppers post authentic try-on, unboxing and skincare routine videos on TikTok and Instagram. ANUA can reuse this content across organic social, paid ads and Ulta marketing.
CRWD's standard rate is $30 to $40 per verified activation. As one of a small group of national launch partners, ANUA gets launch partner pricing, and the more volume ANUA commits to, the lower the fee.
Good
Service fee
$25 per activation (up to $75,000)
Save up to 38%Standard value
$90,000 to $120,000
Better
Service fee
$20 per activation (up to $150,000)
Save up to 50%Standard value
$225,000 to $300,000
Best
Service fee
$10 per activation ($160,000)
Launch partner rate, requires the full 16,000 activation commitment
Save 75%Standard value
$480,000 to $640,000
Up to 80 extra units per store is a lift Ulta's buyers can't miss in the data, instead of a thin spread across every door that gets lost.
Purchases are spread across the new line's SKUs and staggered week by week, so we drive steady lift without causing out-of-stocks.
CRWD focuses on the top Ulta doors in the biggest beauty markets, selected by traffic, demographics and beauty demand, so every activation lands where it matters most.
Shopper recruiting and store mapping begin
Day-one sell-through across Ulta doors
Sustained holiday velocity, reviews and UGC go live
Gifting and last-minute holiday push
New year routine wave and repeat purchase tracking